Terms of service

These terms govern every order placed with White Label Link Building. The plain English summary exists for readability; where the two differ, this page wins.

1. Who we sell to

We supply businesses only, principally marketing and SEO agencies reselling our work. By ordering you confirm you act in the course of business. Consumer protection law applicable to consumer contracts does not apply.

2. The service

We deliver link placements on third party publications, secured through outreach, to the volume confirmed for your account each month. A placement counts as delivered when it passes our published acceptance checks and appears in your monthly report. We choose the publications; you choose targets and anchor guidance. We may decline briefs that are unlawful or that we judge undeliverable, and we will say so promptly.

3. Ordering and volume

Your monthly volume and per link rate are agreed by email and roll month to month. Changes to volume, up or down, and termination by either side require 30 days written notice, taking effect from the first full month after notice. Work in progress at termination is completed and invoiced at the agreed rate.

4. Price and payment

Rates are per delivered link, in pounds sterling, plus VAT, invoiced monthly. Payment is due as stated on the invoice. We may pause delivery while an invoice is overdue. Undelivered volume in any month carries forward and is delivered before new volume; it is not billed twice.

5. Replacements

If a delivered placement is removed or ceases to resolve, we replace it within the following calendar month at no charge with a placement meeting the same acceptance checks. This is your exclusive remedy for a removed link.

6. No guarantees

We do not guarantee search rankings, traffic, placement on any named publication, or any commercial outcome for you or your clients. Search engines change; publications edit and remove content. You must not make guarantees to your own clients on our behalf.

7. Confidentiality

Each side keeps the other's non-public information confidential. We do not contact your clients, we do not disclose that your agency buys from us, and we publish no customer lists. A mutual NDA is available on request and, once signed, sits alongside these terms.

8. Your responsibilities

You confirm you are authorised to commission work for the sites in your briefs, that briefed content and anchors are lawful, and that you hold whatever consent your own client relationship requires. You are responsible for what you promise downstream.

9. Liability

Neither side is liable to the other for indirect or consequential loss, loss of profit, or loss of business. Our total liability in any twelve month period is capped at the fees you paid us in that period. Nothing in these terms limits liability for fraud or for death or personal injury caused by negligence.

10. General

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If a clause is found unenforceable the rest stand. These terms plus your emailed volume confirmation are the whole agreement. Questions to info@whitelabellinkbuilding.co.uk.